About us

Hi! 

We’re passionate about discovering how locals live wherever we travel – and that’s exactly what drew us to Alicante. It’s a city where life moves at a relaxed pace, the sun shines most days of the year, and the sea is always just around the corner. We love wandering through local markets, grabbing coffee at neighborhood cafés, and enjoying long lunches by the beach – and we created Soho Boho as a place for you to experience that same authentic lifestyle.

Our neighborhood is full of local charm and perfectly located – just a short walk from the beach, historic landmarks, and cultural gems. Alicante is a mid-size city that offers all the best things: museums, sports, great food, local wines, and vibrant street life – but without the stress, high prices, or crowds of bigger cities. It’s that perfect mix of energy and ease, and we truly believe it’s one of Spain’s hidden gems.

As hosts, we value comfort, clear communication, and little details that make a stay feel smooth and enjoyable. We’ve designed each apartment with care, making sure everything you need is right where you expect it to be. Whether you’re here to relax, work remotely, or explore the city like a local – you’re in for a treat. 

Welcome!